Who we are
Let’s grow tropical.
At Onélia, we believe brands grow best under the sun. That’s why we created a space where strategy meets emotion, creativity meets culture, and global brands meet Brazil the right way.
Founded in 2025, Onélia is the result of a decade spent helping international companies explore the Latin American landscape — and a lifetime of being proudly Brazilian.
Named in honor of the founder’s grandmother, Onélia carries the warmth, strength, and color of Bahia, a region known for its energy, creativity, and soul. That spirit guides everything we do.
We specialize in tropicalization: adapting global brands with authenticity and purpose to resonate with the Brazilian market. Onélia Agency exists to help brands grow in Brazil with meaning and cultural relevance.
We are the first creative agency of our kind, with the goal of turning global ideas into local love stories — helping brands connect with Brazil in ways that feel real, resonant, and lasting.
Our team is a blend of Brazilian brilliance and international talent. Together, we guide different brands through Brazil’s vibrant and complex landscape with confidence.
We stand for innovation that feels fresh and relevant, creativity that breaks the mold, and diversity that reflects Brazil’s true essence.
Welcome to Onélia. Let’s grow tropical.
Onélia x Tandere
Onélia joins forces with Tendere, one of Brazil’s foremost institutes in qualitative trend research, specializing in cultural foresight and scenario building for the Global South. With over 14 years of experience, Tendere brings a team of researchers, anthropologists, and cultural analysts operating across four continents, offering a deeply contextual and human-centered approach to trend forecasting. Their proprietary methodology draws from ethnographic research, semiotics, and social behavior analysis to uncover emerging patterns and cultural shifts, providing strategic insights tailored to a wide range of sectors, from fashion and technology to retail, services, and innovation.
In collaboration with Tendere, Onélia crafts highly personalized research and brand strategies, ensuring each client not only understands the Brazilian market, but is positioned to lead within it.
